Introduction
Tooheys 5 Seeds is a cider beer thats is owned by company Lion Nathan and in tandem with BMF they have released a new marketing campaign to coincide with the release of their new cider variation, “Cloudy Apple” Tooheys are looking to shake up “the old fashioned cider market” by providing cider, “with a twist”
Tooheys first released 5 Seeds in 2009 and since that it has experienced rapid growth, especially over the past 12 months. It is based off the Tooheys Extra Platform and the original 5 Seeds campaigns were to be visually linked in with another Tooheys beer in the form of Tooheys Extra Dry. However now Tooheys have released their “Cloudy Apple” variation they have joined forces with agency BMF to create this new campaign that includes print, out-of-home and digital media, as well as promotional competitions.
The campaigns aim is to promote both ranges of cider however has been released with the growth of “cloudy apple” flavour and therefore used to promote the fact that 5 Seeds is “Not As Sweet As You Think”
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