Lion Nathan and BMF have established a good campaign to date through the use of social media, print media and also digital media however this could be expanded into other avenues such as promotions at bars and clubs, magazine advertising, and also sponsorship of events or teams. This would help further brand awareness and allow for a larger distribution channels for the 5 Seeds products.
However BMF have created a fun and quirky add they ties in well with their slogan and also their product that appeals to their target audience through the use of humour. The use of social media is a wise decision as the target market is young and therefore will seek out interactive technologically advanced avenues of advertising. The use of a competition which enables consumers to receive free cider is a wonderful move and despite the fact it will cost Lion Nathan money it could prove to be a winning move in the long run.
The print media will have to be displayed in the right forums including magazines and billboards to create awareness for the new cloudy apple flavour. This campaign is only just beginning and only time will tell if Lion Nathan will receive its return on investment in the form of good sales figures for both variants of 5 Seeds Cider. If previous campaigns are to go by, this one will no doubt be a success.
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