Success or Failure

As the campaign is still running and sales figures have not been released it cannot be judged to have been  a success or not quite yet. However it can be judged on the medium of consumer feedback and judging this feedback from consumers on social media website Facebook the video has been a hit and people enjoy both the original 5 seeds and the new cloudy apple flavour. Tooheys idea to market at cider drinkers that don’t prefer the sweet taste of cider with their cloudy apple flavour has given them access to a niche market within the cider drinking market and

Whether Tooheys and Lion Nathan will receive a Return on Investment on their new product is yet to be judged however judging by the past 12 months of growing sales in the cider market, the creative campaign by BMF and the Tooheys already established platform one can imagine that this will be another Lion Nathan and 5 Seeds success story.